With all of the different social media platforms available, how to you make time every day to post everything that needs to be posted, and stay on top of your own business, plus look after the kids? With a little of great pre-planning and advance scheduling, using the Hootsuite platform, that’s how!
There are some things that simply have to be done manually, such as finding new people to follow on Twitter. Yes, there are services out there where you can buy followers, but if you want targeted, unique followers, you simply need to take the time to follow those accounts first.
Scheduling your posts however is a completely different kettle of fish! Each of the following 3 tools to schedule your social media posts comes with both a free and paid option. You can definitely start off for free and still make a difference with your scheduling, and upgrade to the paid platforms when your budget allows for it.
Free Plan: hootsuite.com/plans/free
Add up to 3 social profiles:
- Facebook (profile, groups or pages)
- Twitter Profile Overview
- Facebook Page Overview
- Ow.ly Click Summary
- URL Click Stats: Ow.ly
This is my favorite part of Hootsuite! The ability to schedule posts that can be sent out at specific times, 24 hours a day, 7 days a week. As a bonus feature, the small but mighty HOOTLET, an extension for Google Chrome & Mozilla Firefox, will allow you to browse websites and with the click of a mouse, schedule a post linking to the page, blog post or article that you’re currently reading.
Lead Capture Campaigns:
In the free version of Hootsuite, only the “Sweepstakes”, and “Sign Up” options are available, with many more lead campaigns in the paid version:
Here’s a sample Sweepstakes form that will allow you to capture email addresses:
RSS Feed Integrations:
In the free Hootsuite version, you can add up to 2 RSS feeds that will allow you to choose content from the feeds and schedule them to send out to your social media platforms.
Finally, Hootsuite also provides Training on both the Hootsuite platform, and in social media! Access the free training here. Once you’ve completed the free training, you can go on to become Certified too! The certifications aren’t free, but you may want to check them out anyway – I highly recommend going for your Hootsuite Social Media Certification, which will cost $199.
Do you have any more tips on using Hootsuite? I’d love to hear them! Please feel free to leave a comment below 🙂
— Wahm Dianne