Tailwind and BoardBooster are both scheduling applications for Pinterest. Most people choose one or the other to use, but a select few hardcore pinners opt to utilize both. Today we’ll take a look at the features of both apps.
Pinterest is THE place to be if you’re serious about growing your:
- Email list
Tailwind recommends pinning no more than 50 times per day. I’ve seen other data that says 30 times is optimal, so I go with a minimum of 30 and a maximum of 50 🙂 Tailwind has done studies that have determined there is no benefit to your account by pinning more than 50 times per day.
1. Smart Schedule
Smart Schedule places optimized times into your pinning schedule. These times will depend on when your followers are most active on Pinterest. Tailwind will analyze your account to determine the best posting times and recommend time slots accordingly. You always have the ability to change the pin times by clicking on the green time slot buttons.
Clicking on the blue “Add Time Slots” button above each day of the week will allow you to schedule your own time slots. Keep in mind that these are not “optimal” times, however.
2. Browser Buttons
Add the Browser Extension to Google Chrome and Mozilla Firefox. Internet Explorer is not supported. This will give you the ability to schedule pins right from your web browser as you’re surfing the web just by clicking the icon in your browser. The Tailwind schedule button will also show up on every Pinterest pin you view for easy scheduling right from your Pinterest account.
3. Shuffle Queue
Simply click on a scheduled pin and drag it to a new time slot. If there’s already a pin scheduled in your selected time slot, Tailwind will automatically bump that pin to the next available time slot.
You can also click on the Shuffle Queue button to “shuffle” all the pins that you currently have scheduled. This is a great feature if you’ve scheduled a group of pins to the same board as they’ll show up one right after the other unless you shuffle them around.
4. Interval Pinning
Pinterest allows for duplicate pinning, meaning you can post the same pin over and over again, but this is really bad etiquette and appears very spammy. This is where Tailwind’s interval pinning comes in handy. Interval pinning allows you to schedule your pins over a specific period of time to multiple boards.
Used in conjunction with Board Lists, this feature is absolutely awesome!
5. Board Lists
Board lists allow you to quickly schedule one pin to multiple boards at the same time. This option, in my opinion, is one of the most powerful features of Tailwind!
I have a board list set up for all of the Pinterest Group Boards that I’m part of, so instead of having to post to them one at a time, I simply click on my Group Board list when selecting the board to send the pin to. From there, I can either add the pins to the queue or set up the Interval Pinning schedule. If you choose to send the pins right to the queue, it’s a good idea to hit the “Shuffle The Queue” button so the same pin isn’t sent out one right after the other. You can create as many Board Lists as you want!
6. Tailwind Tribes
Tailwind Tribes are groups of users in Tailwind. Similar to the idea of group boards on Pinterest. Tribes are a place where pinners can add content that everyone in the group can easily access.
By joining Tribes, you can gather high quality, pre-sorted content and quickly add it to your queue. The flip side of this is that you will also be sharing content with your Tribes that other pinners can use, bringing you more exposure on Pinterest.
BoardBooster creates “Secret Boards” on your Pinterest account. Instead of pinning to your Public boards, you’ll pin to the corresponding secret board and BoardBooster will then send out the pins to your public boards on a schedule that you set up.
There are 3 different types of campaigns that you can run:
- Random Campaigns – One campaign can publish pins to all your group boards that share the same topic.
- Scheduled Campaigns – Publish pins with precise control over sequence and timing, which can help promote brand new pins.
- Pin Sourcing Campaigns – Help you grow your boards by repinning the most successful pins from other people’s boards.
With looping, BoardBooster automatically re-pins your oldest pins to the same board they’re already on. Then, after a period of time that you set, it goes back in and deletes whichever of those 2 pins (the original or the re-pin) has less engagement. This way your boards don’t get cluttered up with duplicates.
This is a new feature at BoardBooster! The main difference is that each tribe has a set number of pins each member can add to a board. So if you’re allowed to add 5 pins to a tribe, but have another pin you want to add, you can delete your oldest pin to make room for the new one.
Voting: If a member of the tribe isn’t following the rules, for example, they’re posting non-relevant pins to the board, other tribe members can vote them out of the tribe.
The Pin Doctor tests your pins and reports problems in nine different categories. Pin Doctor charges a penny a pin. You can order a test for just a few boards, and limit the test to the most recent pins.
The bottom line is that both applications have some awesome features! If you like a more hands-on approach, then Tailwind is definitely for you. If you don’t mind giving up some control and letting things run in the background on their own, then BoardBooster may be the better choice.
Which one do you prefer?
— Wahm Dianne