We’ve discussed setting up your Pinterest Power Profile, so now it’s time to create some boards and get them optimized for all the great pins that you’re going to share on them!
There are 3 types of Pinterest Boards:
- Public Boards
- Secret Boards
- Group Boards
Your Public Boards are where the Pinterest magic is going to happen, while the secret boards are just for you and are hidden from the rest of the world. Group Boards are like the Special Sauce for Pinterest. We’ll get more into Secret and Group Boards shortly.
Pinterest Board Names:
The very first thing to do is make a list of public board ideas for your business. You’ll want to start with about 10 boards. There are 2 key ingredients to your boards:
- Create boards your target audience is actively searching for information on.
There are 2 places that you can utilize keywords within your boards, and those locations are in the Board Names and Board Descriptions. We want people to find your pins and keywords are the number 1 way of making this happen on Pinterest.
For example, if your business is Dog Grooming, type in “Dog Grooming” in the Pinterest Search Bar to see what keywords other people are looking for:
All of the colored tabs that come up are search terms. Going with the search results that come up, you may want to start with ideas like:
- Dog Grooming Tips
- Dog Grooming Supplies
- Dog Grooming At Home
- Dog Grooming Styles
- Dog Grooming Ideas
- Dog Grooming Tools
Just to give you an example. Once you’ve got your list, it’s time to create the boards.
The very first board you create should be a place for you to pin all of your own original content. If your business name is “Daisies Dog Grooming”, then name your board after your business. Some people choose to call their main board “Best Of [Business Name]”, but that is entirely up to you. My main board is simply called “Wahm Cafe”.
Don’t use any “cutsie” board names as these aren’t what people are searching for. Stick with typical spellings. Know your audience and choose boards that will appeal to them.
Pinterest Board Descriptions:
Your Board Descriptions are the second place that you can add keywords. Board descriptions allow for up to 500 characters, so they are a great place to load up with as many keywords about the board as possible.
A good Pinterest board description has keywords and an explanation. Additionally, board descriptions help with results within Google search, and this allows for opportunities to have more keywords that you want to be found for.
Secret Boards are just that – secret. It’s in these hidden boards that you can pin content that YOU are interested in because remember that your public boards are for your target audience and not you.
Any secret boards that you create will appear at the very bottom of your boards’ list. You can create as many secret boards as you want, and pin anything you want to them. They won’t be listed in any search results from Pinterest and other search engines.
Going with the dog grooming example, visitors to your profile are arriving there after searching for keywords related to dog grooming, so they wouldn’t expect to see a board about skydiving, even though that may be a hobby of yours. Create a secret skydiving board that you can pin to instead.
As I mentioned earlier, Group Boards are like the special sauce for Pinterest. Group boards are collaborations. They are boards that someone has created and has invited other people to pin to.
I highly recommend finding group boards that your target audience will enjoy and join those boards. Group boards usually have instructions on how to join, if they are accepting new pinners. In most cases, you’ll have to follow the group board creator and then email them to request an invitation.
I have a group board for my Facebook group that I require people to join prior to requesting an invitation.
How To Find Pinterest Group Boards
PinGroupie is an excellent way to find group boards to join. This directory lets you search by Category, Title, and Description. I usually sort the results by the highest number of repins which is a pretty good indicator of success.
Another way to find group boards (and the way I use the most), is by going to boards of other people in my niche and seeing which group boards they’re part of. Group boards are always listed after the public boards on a person’s profile. From there I’ll visit the group boards to see if they are accepting new collaborators and follow the instructions to join.
Stay tuned for Part 3 of the Pinterest Power series coming to you next week! Be sure to subscribe below so you don’t miss it! The free PDF version will be in the download library in the coming weeks too!
— Wahm Dianne