Your Pinterest Profile is the first opportunity you have to make a positive impression on users, so it’s important to package it properly for your business.
To get started, you need to set up a Business Account on Pinterest. It’s easy to do, and there are some great benefits to using a business account like being able to enable Rich Pins, linking to your website and access to Analytics:
1. Claim Your Website – this will automatically change your posts to show your business name instead of your personal name allowing for a fuller branded experience on your Pinterest profile.
2. Pinterest Analytics – you’ll have access to a full range of analytics offered by Pinterest. This means that you can now learn from your marketing efforts. Find out what is effective and what isn’t. Find out what other pinners are doing with images from your site.
3. Rich Pins – Rich pins refer to Pinterest pins that have your website name and icon displayed underneath the pin image, easily directing users to the pin’s source.
Setting Up Your Pinterest Business Account:
You can either create a new business account or convert your personal account. Visit https://business.pinterest.com/en for both.
To create a new account:
- Go to Pinterest for Business and choose “Join as a business”.
- Complete the details about your business and manager of the account.
- Read and accept the Terms of Service and click “Create Account”.
Converting your profile to a business account:
- Log into your current account.
- Go to Pinterest for Business.
- Click “Convert Now”.
- Complete the information and click “Convert”.
Your Pinterest Business Profile:
Real estate on your Pinterest Profile is highly valuable, and you want to make the best use of it possible.
There are 2 places on your profile where you can add keywords: Business Name & Bio. Craft these to your best advantage!
1. Your Profile Picture
- Use a professional headshot
- It should have a clean background
- Make sure it’s crisp & bright
- Avoid using a logo unless you’re a major brand
Your Account page, pins, repins and comments all use your profile image. Presenting a cohesive brand across multiple platforms. If you visit my Twitter, Facebook or Instagram accounts, you’ll see the same image that I used on my Pinterest profile.
To ensure a great profile picture, the dimensions are 160×160 pixels, and the image should be square. Pinterest automatically resizes and crops the picture, so smaller images may appear blurry and large images may fail to upload.
Choose a person to represent your company brand on Pinterest. People like people, and will connect better when seeing a face rather than a product image, etc. Refrain from using your logo unless you’re a major brand with a household name.
2. Business Name
This is the Bold Name that will be the first thing you see on your profile.
- Use keywords
- Be descriptive
Dianne – Wahm Cafe: my name and my business name which also happens to be a keyword.
| Mompreneur | Blogging Tips & Resources for Work At Home Moms: Tagline which includes more keywords, plus a description about what I do.
This won’t be displayed on your Pinterest Business Profile, but it does make up part of your profile URL. For example, my Username is “WahmCafe” and my profile URL is https://www.pinterest.com/wahmcafe. Be consistent across all Social Media accounts.
- Use typical spelling
- 5 – 15 characters
This is one of the most important spots on your profile, so take care crafting it.
- Keep it under 200 characters (approximately 30 words)
- Convey who you are
- Be personable
- Include a Call To Action with a short link to an opt-in
That seems like a lot of info to squeeze into 200 characters, but it can be done! Be creative and include a link even though Pinterest doesn’t have “clickable” links, people will copy and paste it into their web browser if they’re interested!
Here’s what the final product looks like:
— Wahm Dianne