If you have a website or blog, you need a steady supply of content and let’s face it, coming up with great content ideas can be tough! The following 15 suggestions for generating topic ideas will definitely help you out (and me too!)
Quora is a question and answer site and one of the first places I go to find inspiration for content ideas. It’s a huge forum where people ask questions about everything under the sun. Simply type in the topic your readers are interested in, a keyword or the name of your industry, and you will start finding questions that you can turn into content.
Searching across multiple social sites, Buzzsumo gathers information on topics that are gaining a lot of attention. You’ll be able to see how many shares each article has received on several social media platforms too. Note that Buzzsumo is very limited with the free daily searches!
Buzzfeed is an online news media company that was founded in 2006. Buzzfeed’s content covers a wide range of topics, from politics to funny videos to quizzes.
4. Online Groups (Facebook, LinkedIn, etc).
Social media groups are like niche forums. People discuss industries, interests, and topics. Look for the groups that don’t allow lots of article sharing as those are mostly spam. Look for groups in your target market that have a lot of questions and answers.
There are a few ways you can gain inspiration from YouTube. One that works the best for me is to find the most popular videos from influencers, which could be how-to videos, trend videos, news videos, etc. Then look for those with views, comments, and other engagement, and you’ll have the topics you should be focusing on with your content.
Founded in 2006 and part of the LinkedIn family since 2012, SlideShare kind of falls into its own category of online content. It’s a hugely popular site with over 18 million uploads, and there are slide decks for just about every industry out there. Search for your industry, and find the most popular decks. From there, create content that builds on the popular topics or that presents your unique commentary.
7. Google Suggestions
When you start typing a search term into Google, you’ll notice the suggestion that Google automatically brings up for you. Some of the suggestions can be ridiculous, but others can give you clues about what people are searching for.
Help A Reporter Out is great if you’re looking to be included in stories. You can also subscribe to see what the popular topics are in various industries. Through a straight-forward, free subscription service, HARO emails you queries from reporters and bloggers who are looking for sources to share their expertise, top tips and case studies.
Amazon can be an amazing source of great content ideas! Check out the list for the top books in your industry on Amazon. If people are buying a book on a topic, you know they would be interested in a great blog post, guide, or podcast.
Through Reddit, you can discover just about everything and anything on the site. See what people are sharing in your industry. Look for items with the most engagement. Those items are what you should be covering with your content.
Here’s a quick video about signing up for and getting started with Reddit, as it has a language all its own!
People aggregate all kinds of content on Flipboard. Think of it as a folder where you can store content. In this case, you can create your own “magazines”. Look for the influencers in your industry and see what they’re sharing. These are your clues to the topics your readers care about and that you should be covering.
SU is a social website that allows the user to find articles based on recommendations of others with the help of ratings. You choose your interests and click on the Stumble button to find new recommendations for you. You can then choose to give the page a thumbs up to save it to your list.
Influencers are individuals who have the power to affect decisions of others because of their (real or perceived) authority. Using social media, identify the influencers in your industry. Try creating a Twitter list makes specifically for your influencers. Become aware of what influencers are writing about, and the questions they are being asked by others.
14. Trending Topics
Keeping your eye on trending topics on social media sites like Twitter and Facebook can also help you come generate great content ideas!
15. Topic Generators
There are a few content topic generators available. They use popular title formulas, and you fill in the blanks with your industry terms and keywords.
— Wahm Dianne