We’ve all heard that age old saying “Content is King”, but in the case of posting to your blog it’s best to go with the “Quality vs Quantity” theory. The content you use within that blog post IS king, but ensuring that you can write high quality, high value posts on a regular basis is key.
One thing to consider is what type of blog you’re running. If it’s a news type site, you may actually be posting several times a day, seven days a week. However for most Work At Home Moms, we run more lifestyle or educational type blogs that don’t need that kind of commitment.
When first starting out, we all get super excited and have a million ideas but posting to your blog more often then once or twice a week will get old… Fast! Avoid blogging burnout and do yourself a favor by not trying to overdo it all at once. You WILL get overwhelmed once you add in marketing your blog so that readers can actually find you.
That being said, you can always increase your blogging frequency down the road!
Stick To A Blog Posting Schedule
I find it easiest to utilize the Blog Editorial Calendar in WordPress to schedule my blog posts, and then I stick to my schedule. I was trying to post 3 times per week, but found that too much to try and keep up with and have now dropped down to twice a week.
You may find that a system such as CoSchedule is better suited for you as you can also schedule all of your social media as well. They offer a free trial so you can try it out before you make your decision.
If you find that you’re not making your scheduled posts, then it’s time to re-evaluate. Again, you want to be consistent and have well crafted content no matter how often you decide to post.
Can you imagine writing a 52,000 word book? Neither can I. But I can imagine writing 1000 word article once per week. At the end of your first year of blogging, you’ll have actually written 52,000 words! Talk about impressive!
You’ll also be well on your way to establishing yourself as an authority in your chosen industry, in addition to:
- You’ll have found your writing ‘voice’.
- Loyal readers will always know when to expect your next great blog post.
- Consistency will attract new readers to your blog with every post you publish.
- The volume of content on your blog will increase, and the search engines will notice.
Set SMART Goals
SMART Goals is a system to set yourself up to achieve your goals, the SMART way. The acronym stands for:
- S – Specific
- M – Measurable
- A – Actionable
- R – Realistic
- T – Time Limit
Setting goals is always a great idea, and the SMART goal system can help you narrow your focus in a way that’s meant to succeed. For a more in-depth look at SMART goals, refer to my blog post here.
Plan Your Editorial Calendar
I plan my editorial calendar on a quarterly basis for the moment. This means that I have my blog post ideas scheduled in my editorial calendar 3 months in advance, so I always know what’s coming up. I have plans to increase this to 6 months and then to a full year in advance, but I’m not quite there yet.
If you hold a brainstorming session and come up with 10 great blog post ideas, you don’t want to schedule posts daily as you’ll run out of content in 10 days and be right back to the drawing board again. Instead consider that 5 or 10 weeks of content by posting 1-2 times per week.
Plan Your Content
Not every post has to be a 1000 word article. There are tons of different types of content that you can take advantage of including:
- YouTube Videos
- Content or Link Roundups
If you find yourself at a loss, have a look at my free download, 50 Unique Content Ideas for Wahms. It’s sure to provide you with some inspiration!
So What’s The Short Answer?
Just remember, there is no “one-size-fits-all” when it comes to blogging. Do what works best for you as blogging shouldn’t be a chore! Take some time to work out a reasonable blogging routine that fits your schedule. If you find it too challenging to post five times a week, then simply don’t do it. As a Work At Home Mom, if you could find the time to blog that often I’d be super impressed lol!
How often do you post to your blog? Do you use an editorial calendar? Let me know in the comments.. I’d love to hear from you!
— Wahm Dianne